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Cookie Policy


How We Use Cookies At Rūma

To make it quicker and easier for you to shop on our website time and again, we use cookies to collect and remember information about you and the types of products you like. By continuing to use the website www.ruma.co.uk, you agree to our use of cookies.

What Are Cookies?

Cookies are small data files that are sent to your internet browser, and these are read by small blocks of code called pixel tags. We use cookies to collect information about how our website is used so that we can enhance our content and improve your shopping experience. This information includes things like the number of visitors to our website, how they arrive at the site and which pages they visit. Some cookies will expire at the end of your session, but a few will remain on your computer for longer.

How To Control Your Cookies

Most internet browsers automatically accept cookies, but you can delete existing cookies from your browser and choose not to receive cookies in future. You just need to edit your browser options. Please note that, if you reject cookies, any personalised functionality of the Rūma website will not fully work. To find out how to delete or control the cookies stored on your computer, visit www.aboutcookies.org.uk

Third Party Cookies

To improve our interaction with other websites and social media, we sometimes embed content and functionality from these websites into ours. In this case, to find out more you should check with the relevant third-party website. To produce statistical reports about visitor traffic on our website, we use analytics software managed by third parties. These services also use cookies, details about what these cookies do are included in the cart below.

Rūma uses the following cookies to provide users with a more meaningful browsing experience and to provide marketing information:

Unclassified Cookies

Necessary Cookies
Cookie key Domain Path Cookie type Expiration Description
_orig_referrer ruma.co.uk / First-party 2 weeks This cookie is generally provided by Shopify and is used in connection with a shopping part.
secure_customer_sig ruma.co.uk / First-party 17 years This cookie is generally provided by Shopify and is used in connection with a customer login.
cart_sig ruma.co.uk / First-party 2 weeks This cookie is generally provided by Shopify and is used in connection with checkout.
__cf_bm .nfcube.com / Third-party 29 minutes  
__cf_bm .geoiplookup.io / Third-party 29 minutes  
_pay_session pay.shopify.com / Third-party Session The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com.
shopify_pay_redirect ruma.co.uk / First-party 1 hour This cookie is necessary for the secure checkout.
Performance Cookies
Cookie key Domain Path Cookie type Expiration Description
_y ruma.co.uk / First-party 1 year This cookie is associated with Shopify's analytics suite.
_shopify_y ruma.co.uk / First-party 1 year This cookie is associated with Shopify's analytics suite.
_landing_page ruma.co.uk / First-party 2 weeks This cookie is used to track, report, and analyse on landing pages.
_s ruma.co.uk / First-party 29 minutes This cookie is associated with Shopify's analytics suite.
_shopify_s ruma.co.uk / First-party 29 minutes This cookie is associated with Shopify's analytics suite.
_shopify_fs ruma.co.uk / First-party 2 years This cookie is associated with Shopify's analytics suite.
_shopify_sa_t ruma.co.uk / First-party 29 minutes This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
_shopify_sa_p ruma.co.uk / First-party 29 minutes This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
_ga google.com / Third-party 2 years This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
_gid .myshopify.com / Third-party 1 day This cookie name is associated with Google Universal Analytics and  appears to store and update a unique value for each page visited.
_gat .myshopify.com / Third-party 10 minutes This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.
Targeting Cookies
Cookie key Domain Path Cookie type Expiration Description
__cfduid .myshopify.com / Third-party 1 month Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.
f24_personId ruma.co.uk / First-party 10 years Force24 cookies uses this this to target users with relevant offers
f24_autoI ruma.co.uk   First-party 10 years Force24 cookies uses this this to target users with relevant offers
Cookie key Domain Path Cookie type Expiration Description
cart_currency ruma.co.uk / First-party 2 weeks Unknown
rmc_logged_in_at ruma.co.uk / First-party Session Unknown
 

More Cookie Information Concerning What These Cookies Do? 

Necessary Cookies

These cookies are needed for essential functions such as making payments. They should not be switched off and don’t store any of your personal information.

Performance Cookies

These cookies collect information about the pages visitors access and if they get error messages. These types of cookies don’t collect information that identifies a visitor. All information cookies collect is aggregated and therefore anonymous.

Targeting Cookies

These cookies are used to deliver content more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of marketing campaigns.

Unclassified Cookies

These cookies are new and still awaiting a description.

This cookie policy should be read in conjunction with our Privacy Policy and general Terms of Service.