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Terms of Service

This Website, Rūma And Our Friends (You)


This Website ( (the " Website"), is owned by and operated by Pacific Lifestyle Limited (" Rūma", " we" or " us"). If you have any questions regarding the Website or these terms and conditions, or in the unlikely event that you have any complaints about any products purchased by you from the Website, you can contact us by telephone on 0330 433 9899 or by email at or by post using the address given below.


Stafford Mills



Company Registration Number 01625765
VAT Registration Number 972 5847 75


The Small Print (our T&C’s)

Use Of Website

These Terms and Conditions (“Terms”) together with our Privacy Policy and other policy referred to in these terms and conditions, apply to your use of and access to the Website. These Terms will apply to any contract between us for the sale of any product including any order placed by you for any product via the Website.

Please read these Terms carefully and make sure that you understand them before ordering any product from our Website. 

If you do not agree to these Terms, you should stop using and accessing this Website.

Terms may be changed and updated from time to time and any changes will be effective from the publication of the new terms on the Website. 

You agree that the information you provide when placing an order is accurate. We only use your personal information for the purposes detailed in our Privacy Policy and you should notify our customer support team of any changes to that information.

Any content you upload to our Website will be considered non-confidential and non-proprietary. Rūma have the right to use, copy, distribute, reproduce, exploit, modify, alter and/or disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our Website constitutes a violation of their intellectual property rights or of their right to privacy.

We may deny you access to the Website at any time in its sole discretion when we believe that your use of the Website is in violation of any of these Terms, any law or the rights of any third party or was not respectful to others.

We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our site and you hereby agree to be responsible to Rūma for and indemnify us and keep us indemnified against all costs, damages, expenses, losses and liabilities incurred and/or suffered by us as a result of any claim in respect of your use of the Website. 

Disclaimer & Limitations Of Liability

Rūma does not seek to exclude or limit liability for death or personal injury arising from its negligence or that of its members, agents, directors or employees or for any fraudulent misrepresentation. To the fullest extent permitted by law and save as provided above, neither Rūma nor any associated company shall be liable to you by reason of any representation, or any implied warranty, condition or other term, or any duty at common law, or under the express terms of the contract, or in negligence (whether on the part of Rūma or any of its members, agents, directors, employees or otherwise) for any indirect special or consequential loss or damage (including but not limited to loss of profit or loss of saving), costs, expenses or other claims for compensation whatsoever which arise out of or in connection with the use of this website, the supply of the products or their use or resale by you.

The limitations of liability in these conditions shall apply equally for the benefit of Rūma and any other associated company of Rūma as if references to Rūma included references to each such associated company.

While Rūma uses reasonable endeavours to ensure that the information on this Website is accurate and up to date, it does not give any warranty as to its accuracy or completeness and Rūma will not be responsible for any errors or omissions or for the results arising from the use of such information. While Rūma takes all reasonable steps to ensure a fast and reliable service, it does not guarantee that your use of this Website will be interruption or error free and will not be responsible for any disruption, loss of or corruption of any material in transit, or loss of or corruption of material or data when downloaded onto any computer system.

Further, Rūma will not be responsible nor liable for your use of any other Websites which you may access via links within this Website. Rūma does not control these Websites and is not responsible for their content. Any such links are provided merely as a service to users of this Website and their inclusion in this Website does not constitute an endorsement by or affiliation with Rūma. The entire liability of Rūma under or in connection with any contract for any products to which these conditions apply shall not exceed the price of the products, except as expressly provided in these conditions.

Rūma will not be liable to you or be deemed to be in breach of these Terms or any other contract with you by reason of any delay in performing, or any failure to perform, any of its obligations in relation to the products ordered by you if the delay or failure was due to any cause beyond its reasonable control.

Rūma may assign or transfer any of its rights or sub contract any of its obligations under these Terms to any third party. You may not assign or transfer any of your rights or sub contract any of your obligations under these Terms except with the specific permission in writing of Rūma.

No person who is not a party to these Terms shall have any right to enforce any term under the Contracts (Rights of Third Parties) Act 1999. Nothing in these conditions is intended nor shall affect any of your statutory rights that may not be legally excluded.

Discount Codes and Sales

Rūma will release Discount Codes via email or other marketing channels. The Discount Codes enable a discount to be applied to your order as specified on the marketing communication. To apply the Discount Code online enter it as requested during the Check Out process. The discount will then be applied to your order, subject to the terms and conditions below:
  1. Discount Codes are only valid on full-priced items and cannot be used on sale or promotional items which are already discounted unless otherwise stated;
  2. Discount Codes cannot be used in conjunction with any other offer;
  3. Discount Codes are valid for a limited period of time as specified in the marketing communication; they cannot be used outside of that period;
  4. If an item is returned which brings the amount spent below any qualifying level, the offer value may be deducted from any refund.
  5. Discount codes are for use by the intended recipient only and proof of entitlement may be requested;
  6. Discount codes may only be used once per customer, unless stated otherwise;
  7. All orders are subject to acceptance and any improper use of Discount Codes may result in the cancellation of your order;
  8. All orders are subject to stock availability and we reserve the right to withdraw, amend or extend offers at any time, without prior notice.

Ruma may have a promotional sale via the website or other marketing channels. When an item is in a sale promotion, the discount will be automatically applied once the item is added to your basket. Discount codes will not be valid on sale priced items, unless otherwise stated.

Instagram Giveaways

Competition end date will be stated on the giveaway post. UK only. +18 only. The winner will be chosen at random from the entrants on @rumauk Instagram page and contacted via dm by @rumauk only on the date given. - do not respond to spam. No cash prize alternative. This competition is in no way sponsored, endorsed or administered by Instagram.


Placing An Order

By placing an order with us you agree to and accept these Terms. If you are unhappy with or unclear about any aspect of these terms, please contact one of our Customer Support Team before placing an order with us either by telephone on 0330 433 9899, by email at or by post using the address given above. 

By placing an order via this Website, you are making an offer to Rūma to purchase the goods detailed in your order upon the terms described in your order.

Once you have placed an order for goods (and delivery, if applicable) we will send you confirmation that your order has been received but this is not a confirmation that your offer to purchase the goods (or for them to be delivered) has been accepted. A contract between you and Rūma for the sale and delivery of our goods will only exist once an order has been accepted, processed and dispatched to you. We will take payment from your credit/debit/PayPal account at the time you place your order. 

We try really hard to make sure that prices and descriptions of products in our catalogues and on our website are accurate, and that our website is as up-to-date and as possible. However, there may be rare occasions when the information contains errors, and may not reflect the position correctly at the point an order is placed.

In the event that an error may occur and goods are incorrectly priced on our website and/or printed material, we will not be obliged to supply the goods, and we reserve the right to correct any price errors as we see fit. If such a situation occurs, we will cancel your order and refund the price you have paid, and in addition will use reasonable endeavours to contact you and ask you whether you wish to repurchase the item at the correct price. If we are unable to contact you, we will proceed to cancel your order and refund the price you have paid.

 Prices and availability are subject to change without notice.


Please note that a delivery charge will be added to your order value where appropriate. See Delivery page for more information.

All dates quoted for delivery are estimated delivery dates only and may be subject to change. Rūma cannot accept liability for any loss or damage (whether direct or indirect) if delivery takes place at any time other than the estimated date for delivery.

Ownership, title and risk of the goods will pass to you when the goods are placed at your disposal at our UK premises. Prices are inclusive of UK VAT at the applicable rate.

Conformity Of Goods

We take every care to ensure that the description and specification of our products are correct at the time of going to press. However, specifications and descriptions of products on this Website are not intended to be binding and are intended only to give a general description of the products. Furthermore, while the colour reproduction of the products is a close representation, we cannot accept any responsibility for any variation in colour caused by the browser software or computer system used to view the products.

Stock Availability

We endeavour to display all items currently available on our website, and aim to hold stock of all styles and sizes while a product is active. Occasionally, an item will be out of stock. If this is the case and we expect more stock to become available, this will be highlighted in your shopping basket. The stock status for your order will also be shown on your order confirmation. If the item is available to purchase on back order, we will provide a promise date for expected delivery. However, if a product is truly out of stock, you will not be able to add it to your shopping basket.

Your Legal Right To Cancel

You have a legal right to change your mind within 14 days and receive a refund. These rights, under the Consumer Contracts Regulations 2013, are explained in more detail below:

To meet the cancellation deadline, you must notify us by post, email or telephone that you wish to exercise your right to cancel before the cancellation period (14 days from receipt of goods) has expired. Where applicable, please keep a copy of your cancellation notification for your own records.

If the products have already been dispatched to you or you have already received them, you must return them to us without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation of your order to us. You will have to bear the direct cost of returning the products to us.

If you are exercising your right to change your mind and cancel the contract, you will receive a full refund of the price you paid for the products and any applicable delivery charges to the credit or debit card, or other payment method you used to pay. We will process the refund without delay and, in any event, not later than 14 days after the day we receive back from you any products supplied. 

If You Are Exercising Your Right To Change Your Mind:

We may reduce your refund of the price (excluding delivery costs) to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect the goods and later discover you have handled them in an unacceptable way, you must pay us the appropriate amount.

The maximum refund for delivery costs will be the costs of delivery by the least expensive delivery method we offer. For example, if we offer delivery of a product within three to five days at one cost, but you choose to have the product delivered within 24 hours at a higher cost, then we will only refund what you would have paid for the cheaper delivery option.

    Our Returns Policy – We Like Things Simple

    If you are not entirely happy with the goods that you have chosen you may return them to us within 30 days of receipt in accordance with our returns policy. Our returns policy applies in addition to your legal right to cancel above and does not affect your legal rights in respect of faulty or misdescribed products.

    If you return any products in accordance with our returns policy, we will be happy to offer you an exchange or, if you wish, a refund provided that the products are returned complete, in perfect condition, unused, unwashed and with the original packaging. Return of an item is at your own cost unless the item is faulty. For further details please visit our Returns & Refunds page. 

    Customs And Import Duties

    All prices quoted on this Website are accurate at the time of publication, are quoted in pounds sterling and are inclusive of UK sales tax (VAT) at the current rate.

    Copyright And Trademark

    The contents of these pages (including pictures, designs, logos, photographs, text written and other materials) are the copyright trademark or registered trademark of Rūma or its content and technology providers or their respective owners. All rights reserved. The copying, modification, distribution, reproduction, or incorporation into any other work of part or all of the material available on this Website in any form is prohibited save that you may:

    Copy, print (one copy only) or download extracts of the material on this Website for the sole purpose of using this Website in good faith for domestic purposes or placing an order with Rūma; and

    Copy, print (one copy only) or download the material on this Website for the purpose of sending to individual third parties for their personal information provided that you do seek no commercial advantage or benefit from so doing and you acknowledge us as the source of the material and that you inform the third party that these conditions apply to them and that they must comply with them.

    Law And Territory

    To the extent it is possible to exclude the application of other laws and regulations, these Terms and your use of our Website are governed by English law and you agree to submit to the non-exclusive jurisdiction of the English court. This does not affect your non-excludable statutory rights. This Website and our Terms have been designed for use within the United Kingdom and under UK law. 


    Let's All Look After Our Planet

    Waste Electrical Or Electronic Equipment Directive (WEEE)

    What Is WEEE?

    Electrical and electronic equipment (EEE) is regulated to reduce the amount of waste electrical and electronic equipment (WEEE) incinerated or sent to landfill sites.

    Reduction is achieved through various measures which encourage the recovery, reuse and recycling of products and components.

    The Waste Electrical and Electronic Equipment Regulations 2013 (as amended) is the underpinning UK legislation.

    Why Recycle?

    Unwanted electrical equipment is the UK's fastest growing type of waste. Many electrical items can be repaired or recycled, saving natural resources and the environment. If you do not recycle electrical equipment will end up in landfill where hazardous substances will leak out and cause soil and water contamination - harming wildlife and also human health. 

    Rūma Wants To Promote Recycling (And It’s Easy)

    In the UK, distributors including retailers must provide a system which allows all customers buying new electrical equipment the opportunity to recycle their old items free of charge. As a responsible retailer, we have met the requirements placed on us by financially supporting the national network of WEEE recycling centres established by local authorities. This is achieved through membership of the national Distributor Take-back Scheme (DTS). To find more information on WEEE recycling and to locate your nearest recycling centre please visit and type in your postcode.